[Intro]

Two words in the subject line:

Risk.
Of.
Churn.

[Verse]

At eight-oh-three the message lands:
"TitanBank requests exit plans."
At eight-oh-four the channel wakes.
At eight-oh-five, leadership shakes.

Finance calculates the loss.
Sales invokes acquisition cost.
Marketing asks if press is near.
No one asked when failure first appeared.

[Chorus]

Risk of churn, now the sirens turn,
now the quiet offices burn.
Months of warnings left unread—
one cancellation wakes the dead.
When the revenue might not return,
everybody fears the risk of churn.

[Verse]

A leadership call begins at nine.
Twenty faces fill the line.
Someone asks for "root-cause framing."
Someone asks whom they are blaming.

The C-E-O joins for half a minute:
"Strategic account—we need to win it."
Then leaves before the question comes:
"Which engineering team owns the run?"

[Pre-Chorus]

The customer was waiting long
before the forecast turned to wrong.
Their anger did not change its worth
when Finance gave the number birth.

[Chorus]

Risk of churn, watch attention learn
every fact it used to spurn.
Months of warnings left unread—
one cancellation wakes the dead.
When the revenue might not return,
everybody fears the risk of churn.

[Break]

"Rosa, can you save the deal?"

With what? A relationship.
Built on what? Confidence. In what?

Silence.

[Verse]

She shares the screen and reads aloud:
"Export failure, business-critical.
Owner missing. Date unknown.
Raised six times. Resolution: none."

No one interrupts the list.
No one asks that she be brief.
The churn risk has achieved what truth
could not accomplish underneath.

[Bridge]

Do not call it sudden rain
when you watched the pressure gauge.
Do not call it unforeseeable
when warnings filled the page.

[Final Chorus]

Risk of churn, let the lesson burn:
trust is not a quick return.
If the revenue is what you mourn,
fix the reason for the risk of churn.
The invite flies: Product, Sales, Q-A, code.
Tomorrow, ten. No place to hide.

[Outro]

The sirens stop.
The work remains.
